Bullshit, Brawn and Business

As I alluded to in my previous post, I think the biggest challenge facing businesses today in the wake of COVID-19 is social media. But it’s not only challenging businesses, it’s challenging the mental health of every individual who uses it.  So, what’s the problem social media?  Put simply, social media creates a false narrative as to the way people lives their lives.  Take a quick scroll through any social media platform and you’ll see the great stuff that’s going on in people's lives and it’s fabulous that people sharing the great stuff that’s going on in their lives, but the problem is ultimately what people are not sharing.  Let’s start on LinkedIn. A quick scroll down your newsfeed and you’ll find at least one person who has recently been promoted, landed a great new job or is working from a very swanky looking office or location. What people don’t post is a day-to-day grind, nobody posts about the days where they get a piece of work dropped on them last minute...

It doesn’t take a lot of scrolling through my instagram feed ( @joe_guy ) to see that in recent years my bodyweight and body fat has taken some pretty major swings. In December 2015 my bodyweight was 82kg, which then dropped to 69kg in July 2016, which then ballooned to 93kg in November 2016, before leveling out again to 85kg today. To some people that may look like the classic stereotypical bodybuilding cycles of bulking and cutting, bulking and cutting, but others may sense that there’s a deeper issue there, which there was. After breaking my ribs in October 2015 I was unable to train for 3 months and although my diet was still relatively tight the lack of training meant aesthetically my physique went backwards. Upon returning to full training I decided that I was going to ‘prove’ to all those who said that I’d let myself go a little just how good a physique I had. After 4 months things were going well, I was looking ripped and training well but I wasn’t ‘cover model rip...